Email marketing basically uses of email to promote the business. It’s an act of sending a commercial message, typically to a bunch of people using email.
The main purpose of email marketing is to enhance merchant-customers relationship either with existing customers or acquiring new customers; to solicit sales; boost business performance; reduction in market expenditure; building brand loyalty and awareness,etc.. Email marketing an inexpensive way to communicate about your product and services over targeted mailing system. Every size of a business organization uses email marketing as one of the most potent marketing tools. In today’s era, almost 90% of people are connected to the web, this benefits business organization in easily promoting products and services in the customer’s mindset.
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